Spread the Word!

I supported the redesign and development of the University of Toronto Alumni and Boundless digital experience, with a focus on responsive design, accessibility and consistency with institutional brand standards.

Alongside the website work, I designed digital marketing assets including email campaigns, eblasts, newsletters, landing pages, social graphics and interactive Google Ads.

• Key Contributions:


• Stakeholder & cross-functional collaboration
  • Worked with marketing leadership, art directors, graphic designers, copywriters and editorial teams to translate brand, content and audience requirements into digital experiences.
• Responsive UI & visual design
  • Helped create responsive page layouts and digital assets that maintained University of Toronto brand consistency across screen sizes and campaign formats.
• Accessibility
  • Delivered ongoing accessibility enhancements, including semantic and keyboard-friendly implementation, alt text support and accessible content practices.
• CMS support & knowledge sharing
  • Trained and supported interns and editorial staff on CMS workflows and web accessibility best practices.

• Outcome:


• Delivered an accessible, responsive digital experience aligned with University of Toronto brand standards, while supporting a broad mix of web and digital marketing initiatives.