Spread the Word!

The goal of this project was to revamp University of Toronto's alumni website to enhance user experience, improve accessibility and align the site with modern design standards. The project aimed to not only serve the diverse needs of students, faculty, and staff but also reflect the university's commitment to innovation and academic excellence.

In addition to revamping the Alumni website, I was tasked with designing email campaigns, eblasts, newsletters, landing pages, social media graphics and interactive Google Ads.

• Key Contributions:


• Understanding Stakeholder Needs:
  • Conducted extensive interviews with the Marketing Director to understand the university's brand guidelines, key messaging, and target audience.
  • Collaborated with Art Directors and Graphic Designers to incorporate the institution's visual identity into the digital realm while ensuring a seamless user experience.
• User-Centric Design:
  • Collaborated with graphic designers to create an intuitive and visually appealing design that prioritized accessibility, responsive design and photo retouching.
• Accessibility Compliance:
  • Ensured the website complied with accessibility standards, catering to users with diverse needs. This included implementing alt text, keyboard navigation, and other features to enhance accessibility.

• Results:


• Improved User Experience:
  • The revamped website provided a more user-friendly experience, enhancing navigation and information accessibility.
• Consistent Brand Representation:
  • The design implementation maintained consistency with the university's brand guidelines, ensuring a seamless transition between offline and online experiences.
• Increased Engagement:
  • The integration of multimedia elements contributed to increased user engagement, with visitors spending more time exploring the diverse content offered by the university.